--- title: The IQ Experience Product Dive | Protomiq description: Discover how Protomiq IQ connects buyer activity across your website to give your sales team the context needed for faster follow-up and better conversations. --- [Skip to content](https://content.protomiq.com/the-iq-experience-product-dive-protomiq#main-content) [![Protomiq-Dark](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Dark.png?width=150&height=36&name=Protomiq-Dark.png)](https://protomiq.com/) Open main navigation Close main navigation ![IQ-header-image2](https://content.protomiq.com/hubfs/IQ-header-image2.png "IQ-header-image2") # IQ Experience Product Dive | July 28th 2PM ET # How IQ Helps You Understand Every Buyer Before the First Conversation Every shopper leaves clues about what they're looking for. The challenge is connecting those interactions into a complete picture. Join Jeremy Rodrigues, Senior Director of Product at Protomiq, as he explores how connected digital experiences help dealerships better understand buyer readiness, payment preferences, trade position, vehicle interest, and overall engagement before the first conversation. Discover how adding valuable context to every opportunity helps your team prioritize follow-up, improve customer conversations, and make more of the traffic you're already generating. You’ll leave with real-world ideas for improving website conversion: - Prioritize follow-up based on meaningful customer context instead of treating every lead the same. - See how trade activity, payment preferences, vehicle interest, and engagement create a more complete buyer story. - Maximize the value of the website traffic you're already generating without changing your existing CRM.   Speakers: Jeremy Rodrigues, Sr. Director of Product, Protomiq Amanda Abarno, VP of Marketing, Protomiq   Can't make it? Sign up to receive the recording on the next day.  ## One platform. Six experiences that turn car shoppers into buyers. ![Trade](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-trade.png?width=50&height=50&name=Protomiq-Icons-trade.png) ### **trade** - Provide instant local market trade-in values - Configure trade experience for every vehicle on your lot - Guide shoppers to continue the car buying process through integrated e-commerce experience ![Offer](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-offer.png?width=50&height=49&name=Protomiq-Icons-offer.png) ### **offer** - Deliver single price offers configured to match your store’s sales strategy - Identify serious buyers within your lead volume - Receive high quality lead volume delivered directly to your CRM, giving you more qualified buyers ![Payments](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-payments.png?width=50&height=44&name=Protomiq-Icons-payments.png) ### **payments** - Enable shoppers to estimate monthly payments and explore inventory within their budget in seconds - Know which  buyers are the most valuable to your dealership - Convert more website visitors into qualified leads ![autobio](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-autobio.png?width=50&height=67&name=Protomiq-Icons-autobio.png) ### **autobio** - Enable sales to start conversations with buyer intelligence needed to close more deals and retain more gross - Get a full view of each buyer and the vehicles they’re most interested in - Integrates directly into your CRM, DMS, CARFAX, and inventory feeds ![value watch](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-valuewatch.png?width=50&height=57&name=Protomiq-Icons-valuewatch.png) ### **value watch** - Automate monthly communications to consumers that track their vehicle’s value, encourage new sales, and promote service offers - Promote new offerings that you know your customers will want to consider - Keep customers informed about the best time to trade in their vehicles ![service offer](https://content.protomiq.com/hs-fs/hubfs/Protomiq-Icons-service-offer.png?width=50&height=50&name=Protomiq-Icons-service-offer.png) ### **service offers** - Maximize your dealership’s service bays by converting website traffic into new customer appointments - Enable customers to receive monthly reminders to book service and take advantage of special offers - Integrate scheduling and recall lookups to keep customers coming in for repairs #### Protomiq powers dealership growth with intelligent digital experiences that drive faster, higher value auto sales. #### Buyer intelligence, activated.  © Protomiq. All rights reserved.