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The IQ Advantage

A lead is only useful if you understand what the shopper is trying to solve. The IQ Advantage brings together tradeIQ, paymentsIQ, and offerIQ to give customers easy website conversion tools online—and your team better buyer context when they enter the CRM. That means more relevant conversations, fewer unnecessary steps, and a smoother path toward the deal.

See how the IQ Advantage works.

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One platform.
Six experiences that turn car shoppers into buyers.

Trade

trade

  • Provide instant local market trade-in values
  • Configure trade experience for every vehicle on your lot
  • Guide shoppers to continue the car buying process through integrated e-commerce experience
Offer

offer

  • Deliver single price offers configured to match your store’s sales strategy
  • Identify serious buyers within your lead volume
  • Receive high quality lead volume delivered directly to your CRM, giving you more qualified buyers
Payments

payments

  • Enable shoppers to estimate monthly payments and explore inventory within their budget in seconds
  • Know which  buyers are the most valuable to your dealership
  • Convert more website visitors into qualified leads 
autobio

autobio

  • Enable sales to start conversations with buyer intelligence needed to close more deals and retain more gross
  • Get a full view of each buyer and the vehicles they’re most interested in
  • Integrates directly into your CRM, DMS, CARFAX, and inventory feeds
value watch

value watch

  • Automate monthly communications to consumers that track their vehicle’s value, encourage new sales, and promote service offers
  • Promote new offerings that you know your customers will want to consider
  • Keep customers informed about the best time to trade in their vehicles
service offer

service offers

  • Maximize your dealership’s service bays by converting website traffic into new customer appointments
  • Enable customers to receive monthly reminders to book service and take advantage of special offers
  • Integrate scheduling and recall lookups to keep customers coming in for repairs